Land is highly sought after for a variety of uses and land values can be dramatically enhanced with Planning Permission, often referred to as the Planning Gain.

Your land may have development potential and, with the right Planning Permission, be worth significantly more than its current value.

For over 60 years land use and development in England and Wales have been determined by complex legislation and procedures administered by local authorities and subject to political control with many different local policies and objectives.

There are an increasing number of restrictions and navigating through the various Acts, Regulations, Orders, Policies, Plans and precedents in the Planning process is expensive, time-consuming and a minefield for the uninitiated.

We have the vision, drive, and real estate contacts to add value by unlocking land development potential.

Under a Chequered Flag Land promotion agreement we promote the land and apply for local plan allocation for development at our cost and risk to enhance the value of the land and market the land to achieve the best enhanced value.

In some cases at the earliest stages of the Planning process we will complete our initial work subject to an Exclusivity Agreement.

Co-operation between Chequered Flag Land and the landowner in an attempt to maximise value is at the heart of the agreement.

We consider the landowner’s aspirations and look carefully at the contribution the land could make to local needs, assemble and pay for a team of professionals such as Architects, Engineers, and Planning Consultants, create a vision and apply for a local plan allocation to promote the land for development.

In the process we will engage with the Local Planning Authority and test the market to ensure that the development proposed meets local needs and has a realistic prospect of completion as well as marketing the land to maximise its value.

A Planning Gain may as a result of a successful promotion dramatically increase the value of your land.

The Planning Application process is surprisingly time consuming and lengthy. The length varies according to the land use proposed, the local, regional and national needs and is likely to take between 3 and 10 years.

On a successful promotion we receive the project costs and an agreed percentage of the proceeds of sale.

Nothing. We will pay the landowner’s professional costs, subject to a cap, designed to cover all the reasonable costs involved.


Contact us
• if you have any questions
• to discuss the potential of your land
• if a current Planning Application is stalled.

Contact us if you have any questions.



+44 (0)1708 374444
promotion@chequeredflag.land